Despite the evolution and progression of gender roles (thank god!), it seems that we women still live with strongly defined care-taking roles. For the most part, we are the ones making sure that children’s’ vital needs are met. But what if collecting your family memories was also considered a vital need?
More often than not, mothers are the guardians of memory within the family. They’re the ones most inclined to organize photos, frame them, share them and make beautiful albums with them. However, with the invention of smart phones, it’s like we all have a camera loaded with an endless role of film at our fingertips 24/7. The result? Thousands upon thousands of photos sitting on our phones or in a cloud – most of them never seeing the light of day or a life on paper.
“More often than not, mothers are the guardians of memory within the family. They’re the ones most inclined to organize photos, frame them, share them and make beautiful albums with them.”
My co-founder Noemie and I were both new moms when we came to the astonishing realization that we had hardly any printed photos of our young children. We were taking more photos than ever before, but had hardly printed a single one! This fact shocked us, as we both grew up with photo prints and knew their emotional impact and value intimately.
However, despite the hundreds of printing services out there, neither of us felt that any of them were truly serving mothers and knew there had to be a better way. Et Voila, the Mootsh Membership was born. The mission? To make printing your photos easy, enjoyable and efficient. So no one, especially not moms, has to feel guilty over not printing their photos ever again.
With our flexible monthly membership and reminders, printing becomes a seamless, monthly practice. With a limited amount of prints each month (10 total), selecting photos is never overwhelming or time-consuming. In addition, your prints are automatically organized thanks to our thoughtful packaging and dated contact sheets.
No more excuses. We’re here for you and it would be an honor for us to become your main resource when it comes to your photo projects.
But don’t forget that Mootsh also makes a wonderful gift! With our Mootsh Membership, we recreated a language from our analog childhood. The language of love through printed memories. So, think about it: when you gift Mootsh, you gift Love.
By giving the opportunity to another mom to document her family journey you are offering her the opportunity to take the time to reflect on her life in a beautiful way. You help her to take a moment to select her most cherished photos and turn them into precious memories for a lifetime.
Photos in the photos by Kelly Sorensen Hansen